• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/

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Search: "[ keyword: Switching Cost ]" (1)
  1. 1. Estimating Willingness to Switch to MVNO for Activation of Mobile Data Services
    Sang Woo Lee, Chang Youl Ko, Vol. 16, No. 4, pp. 1-12, Aug. 2015
    10.7472/jksii.2015.16.4.01
    Keywords: Contingent Valuation Method, Willingness To Switch, Switching Cost, MVNO